Teams at The LEGO Group

Lead execution of localized U.S. brand marketing plans by managing agencies and internal partners, tracking campaign performance, and optimizing activation across retail, media, and eCommerce. Manage budgets, analyze results, support retailer sell-in and shopper activation, and provide insights to improve future programs. Collaborate cross-functionally to align media, licensing, and customer teams and support the Brand Manager on partnerships and measurement.

Lead development and execution of insights-driven in-store marketing and visual merchandising for a top US retail partner. Manage concept-to-shelf projects and activations, oversee budgets and vendor/client relationships, coordinate cross-functional teams, ensure timely launches, and measure ROI for permanent, semi-permanent, and event-based retail experiences.

Lead regional workplace operations across the Americas, managing multi-site facilities, IFM partners and regional teams. Drive operational strategy, KPI reporting, budget oversight, office openings/transitions, compliance, and employee experience. Act as regional escalation, build stakeholder relationships, and represent the region on the global WOX leadership team.