Teams at HighlightTA

Lead strategy and architecture for GTM and finance systems (Salesforce, NetSuite, Data360/Snowflake, Agentforce). Manage a Salesforce admin, design and operate autonomous Agentforce agents, ensure data governance and a unified customer profile, oversee API integrations and migrations, and build testing and release processes to maintain system integrity and compliance.

Qualify inbound marketing leads and proactively prospect nonprofits via phone, email, and social to build pipeline. Schedule discovery calls, re-engage past prospects, record activity in Salesforce Lightning, and collaborate with sales and marketing to improve lead quality and advance within the sales organization.

Research, write, publish, and maintain user-focused technical documentation, support articles, release notes, and software guides. Collaborate with instructional designers to develop Academy courses and learning paths. Translate APIs and software workflows into accessible instructions, align documentation with multimedia learning materials, and structure content for AI retrieval systems. Use generative AI tools to improve research, editing, and production efficiency while maintaining brand voice, accessibility, and content accuracy.