Teams at Helen of Troy Limited

Responsible for shaping and executing brand strategy for Curlsmith to maximize growth and profitability. Leads marketing initiatives and manages P&L, ensuring execution aligns with business objectives.

The Influencer Manager oversees influencer partnerships, manages campaign strategy, execution, and reporting, while maintaining strong relationships and driving PR goals for beauty brands.

The eCommerce Coordinator enhances Curlsmith's DTC shopping experience by managing product listings, overseeing promotions, optimizing web content, and collaborating across teams.