Teams at Graham Holdings Company

Develops and leads GEO, AI search, SEO, content, and off-page outreach strategies across Kaplan and higher education client portfolios. The role builds entity authority, improves brand visibility and sentiment across AI platforms, manages publisher engagement, audits third-party information, analyzes AI performance metrics, and coordinates cross-functional marketing, product, legal, editorial, and web teams. It also applies AI tools, automation, technical SEO, and structured content practices to increase citations and trusted-source representation.

Leads creative direction for campaigns and projects, mentors and manages designers, develops visual concepts, and produces branded assets across digital, print, video, email, social media, websites, and presentations. Collaborates with stakeholders and copywriters, ensures quality and brand consistency, manages project timelines, and communicates creative strategies while maintaining current design and technology expertise.

Writes and edits strategic marketing and promotional copy across print, web, email, digital, video, and social media. Collaborates with designers, art directors, writers, and stakeholders to develop concepts, support branding and product marketing, present creative work, ensure claim accuracy, and manage multiple deadlines and projects.