Teams at gFiber

Leads local communications and public relations across 19 states, managing media relations, PR agencies, crisis communications, local campaigns, messaging, content, events, and cross-functional projects. Develops media plans, coordinates communications calendars, creates materials such as FAQs, blogs, videos, and statements, coaches employee spokespeople, identifies earned-media opportunities, and builds tracking tools to measure campaign performance.

Leads gFiber’s brand, growth marketing, product marketing, communications, social media, and go-to-market strategy. Oversees brand narrative, creative production, public relations, influencer programs, consumer research, product positioning, digital advocacy, and LLM-focused content strategy. Partners with executive leadership and cross-functional teams to drive residential and commercial customer growth, manage budgets and agencies, maintain brand governance, and lead more than 20 marketing professionals.

Leads brand, product, growth, and go-to-market marketing for multi-unit dwellings, property owners, SMBs, and commercial segments. Develops positioning, segmentation, lifecycle programs, campaigns, and promotional initiatives to drive subscriber growth and brand adoption. Partners with product, sales, digital, operations, finance, and marketing teams, conducts market and competitive research, manages execution, and analyzes performance metrics to optimize strategy and business results.