Teams at Fortis Life Sciences

Manage and execute multi-channel B2B demand-generation programs in Pardot and Salesforce: build emails, forms, landing pages, segmentation, nurture/drip workflows, scoring/grading, dashboards, data cleanup/migrations, troubleshoot integrations, and report on campaign performance while collaborating with stakeholders.

Manage and execute multi-channel B2B lead-generation programs in Pardot and Salesforce. Build and optimize email, forms, landing pages, segmentation, nurturing, scoring/grading, and campaign workflows. Troubleshoot integrations, maintain dashboards and data hygiene, document scalable processes, and provide performance insights to stakeholders while collaborating with product, programs, and Salesforce admin teams.