Teams at Firstup

Manage execution and operational aspects of multi-channel demand-generation and ABM campaigns using Marketo. Build, test, deploy, and QA emails, landing pages, webinars, events, and web pages; ensure CRM integration and data quality; analyze campaign performance; document processes and train stakeholders to improve campaign scalability and compliance.

The Manager, GTM Systems oversees the architecture, governance, and efficiency of go-to-market systems, focusing on CRM, CPQ, integrations, and data quality. This role involves cross-functional collaboration to support scalable revenue operations and optimize business processes.

Lead revenue forecasting, planning, and executive reporting across new, renewal, and expansion revenue. Manage and grow a revenue insights team while owning pre-sales analytics, forecast methodology, capacity and quota planning, and performance narratives. Build pipeline and forecast reporting, track conversion/velocity metrics, surface risks early, and apply AI to improve forecasting, anomaly detection, and automated insights.