Empatica Benefits Overview

Own Empatica’s US-focused marketing strategy, demand generation, and growth engine across B2B, B2C, and patient-facing segments. Lead the marketing team and budget while overseeing SEO, content, thought leadership, paid acquisition, ABM, lifecycle automation, CRO, market research, marketing technology, website performance, competitive analysis, and KPI reporting. Partner closely with Sales, Product, Clinical, Communications, and Business Operations teams to scale acquisition and improve marketing effectiveness.