Teams at Directive Consulting

Manage client-facing programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs, integrate audience data, monitor pacing and performance, troubleshoot delivery issues, and create actionable reports. Collaborate with creative, analytics, and account teams while presenting campaign results and recommendations to clients. The role focuses on driving B2B and SaaS growth through measurable programmatic media performance.

Lead hands-on PR delivery and strategy for B2B clients: media relations, press releases, executive positioning, thought leadership, influencer/analyst programs, social integrations, measurement against KPIs, and cross-functional collaboration to drive measurable business outcomes.