Teams at demandDrive

Leads B2B demand generation by translating marketing strategy into campaigns and quarterly plans. Manages marketing automation, email and nurture programs, audience targeting, customer marketing, and funnel optimization. Uses data, AI, experimentation, and performance metrics to improve conversion, pipeline, revenue, cross-sell, and customer lifetime value. Partners with internal teams and agency resources to prioritize and execute marketing initiatives.

As a Marketing Account Manager, you will lead strategic initiatives in SEO, CRO, and CRM for a key client, ensuring alignment with business goals and managing cross-functional teams to optimize the web and CRM strategies.

The Account-Based Marketing Strategist will design and execute ABM strategies, personalize campaigns, partner with Sales, and develop holistic marketing roadmaps to drive client growth.