Teams at CTP

Lead integrated paid digital media strategy and execution across multiple client accounts. Plan, buy, traffic, optimize, pace, and report on campaigns; analyze performance data; develop actionable client recommendations; and collaborate with analytics, creative, account, and strategy teams. The role also includes client presentations, testing new platforms and tactics, mentoring junior staff, and contributing to the growth of the agency’s media practice.

Develop and support media strategies and plans, conduct marketplace research, identify cross-channel opportunities, and coordinate campaign setup, trafficking, execution, and optimization. Monitor performance, analyze data, prepare client reports, manage budgets and billing reconciliation, and collaborate with media partners and internal teams. The role also tracks emerging media platforms and explores AI applications to improve campaign efficiency and strategic insight.

Leads CTP’s agency new-business growth engine through relationship-based outreach, pipeline development, agency marketing, thought leadership, pitch coordination, CRM management, and opportunity analysis. Maintains market visibility, coordinates internal stakeholders, supports go/no-go decisions, tracks win/loss insights, and builds repeatable growth processes across verticals.