Teams at ClassWallet

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Leads ClassWallet’s full marketing function, including brand, product marketing, demand generation, account-based marketing, events, content, marketing operations, and website strategy. Owns marketing strategy, budget, pipeline targets, positioning, launches, public-sector go-to-market, attribution, agency management, and team development. Partners with Sales, Product Management, and executives to support the company’s product-led growth model.

Manage end-to-end payroll through a PEO, administer HRIS data, support employees with payroll and HR inquiries, ensure multi-state compliance, generate reports, and optimize HR workflows. Lead the organization’s 2027 transition from its PEO to an independent payroll and HR technology stack, including system selection, implementation, tax setup, SOP development, controls, and employee training.