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Software
Develop and optimize B2B technology content supporting demand generation, thought leadership, events, webinars, social media, and the buyer journey. Translate complex AI and customer experience topics into engaging multi-channel content, maintain brand voice, apply SEO/AEO/GEO principles, coordinate external writers and agencies, and use performance data to improve results. Collaborate with marketing teams and subject matter experts while managing projects, stakeholders, deadlines, and editorial quality.
Software
Owns and evolves the Gainsight customer success technology ecosystem, including configuration, governance, integrations, health scoring, workflows, reporting, and automation. Partners with Salesforce administrators, leads cross-functional business systems projects, manages requirements through deployment, improves customer success processes, and supports user adoption. Develops executive dashboards covering customer health, product adoption, renewals, expansion, engagement, and churn indicators.
Software
Build, execute, test, and optimize email, nurture, and event campaigns in Marketo. Manage audience segmentation, database workflows, deliverability, QA, templates, landing pages, reporting, and campaign performance optimization. Coordinate marketing calendars, Kanban workflows, timelines, and stakeholders while using AI and automation tools to improve efficiency, personalization, and scalability. Ensure compliance with email regulations and resolve campaign, tracking, and data issues.
