Teams at Bank of America

Leads quantitative analytics for consumer and small business products by sourcing and transforming data, developing metrics, evaluating customer and product performance, and generating actionable recommendations. Partners with product, marketing, technology, governance, and data teams to define analytical frameworks, monitor KPIs, validate outputs, and communicate insights through visualizations and data storytelling. Supports complex initiatives, prioritization, documentation, and team capability development.

Analyze large, complex client and channel datasets to identify behavioral patterns, segments, journeys, and opportunities across banking touchpoints. Apply statistical and quantitative techniques, build reusable analytical assets, and translate findings into executive-ready narratives and actionable recommendations. Partner with business, strategy, technology, risk, and analytics teams to improve client experiences and business outcomes while maintaining data, privacy, and quality standards.

Supports marketing campaign operations by identifying target audiences, exploring data, translating business requirements into targeting specifications, extracting data, and conducting population-sizing and experiment analyses. Collaborates with marketing, data science, database, and legal partners while ensuring compliant data usage. Manages campaign channels and serves as a subject matter expert on product eligibility parameters.