Alignable
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Social Media • Software
Owns free-to-paid conversion for active members by identifying upgrade opportunities, designing and shipping experiments, optimizing paywalls and offers, and developing Allie as a conversion channel. The role analyzes product usage data, forms hypotheses, collaborates with Product, Engineering, Data, Activation, and Retention, and is accountable for revenue and upgrade targets. Success is measured by increased conversion, sustained paid retention, and demonstrable experiment impact.
