Teams at AfterShip

Lead AfterShip's brand strategy and narrative across earned, owned, and paid channels. Execute integrated campaigns, PR, events, thought leadership, flagship research, and partnerships. Scale brand systems for AI-enabled content, manage PR agency relations, partner with executives, and define brand measurement frameworks to track awareness, sentiment, and share of voice.

Build and scale an agency partner program for TikTok Shop: recruit, onboard, enable, and grow agencies; design tiering, incentives, certifications, and MDF; drive partner-sourced revenue through co-selling, enablement, and joint GTM; analyze partner performance and optimize program ROI.

Lead and scale a global HRBP function, partnering with the VP People and executives on organizational design, workforce planning, leadership effectiveness, succession planning, and talent investment. Manage and coach North American HRBPs and provide functional leadership across China and India, build consistent frameworks, and ensure People is a strategic business partner.