Advisor360 Innovation & Technology Culture

As AI accelerates and RIAs redefine the future of advice, Mat Mathews, Chief Product and Engineering Officer at Advisor360°, joins Shannon Rosic to discuss how firms of all sizes can harness data, automation, and integrated technology to eliminate silos, enhance client engagement, and unlock the next phase of advisor productivity through platforms like Parrot AI.

Advisor360°, which has, since its launch in 2019, been thought of largely as an all-in-one wealth management platform for enterprises, including large independent broker/dealers and RIAs, has announced an artificial intelligence-native platform rewrite allowing its deployment to teams or firms of any size.

This new AI-native Wealth Operating System, as Advisor360° is calling it, is meant to enable any advisory firm, from a solo practitioner to a large IBD, RIA or insurance broker/dealer to run on a single data foundation and power workflows, which in turn allows for easier integration of their preferred third-party applications, as well as a foundation for use of agentic AI. 

Built on the company’s proprietary Unified Data Fabric, the platform combines CRM, onboarding, trading and model management, compliance and reporting into one integrated operating system.

“What we’ve built is an AI-native architecture,” said Jason Quinn, who serves as both chief financial officer and chief operating officer for Advisor360°.

“We made a decision to build a wealth operating system for our native applications, but also allow for it to accommodate other applications advisors are using,” he said.

The key to this, he said, was building out access to data when creating the firm’s orchestration and infrastructure layers. 

“Because of that, we know where the data is and are able to label it and contextualize it so the AI can read it and execute actions,” said Quinn.

With native applications and AI capabilities powered by a single data foundation, firms can activate only the modules they need and scale over time, he said.

In January, Advisor360° acquired Boston-based Parrot AI, an automated notetaking, transcription and communications-generation platform, along with its 12-person team. Since then, the company has been integrating Parrot’s capabilities into its own platform (and rolled it out to its own advisors in April) and introduced it as a stand-alone product for other advisors.

In July, Advisor360° introduced additional enhancements to its AI virtual assistant, including the ability to go hands-free and use voice-enabled prompts. This enables advisors or staff to interact with the AI using natural language and create new contacts, assign tasks and perform other actions. Content responses for over 400 frequently asked questions have also been built into the AI.

In addition to powering the Commonwealth Financial Network (which was acquired by LPL Financial in March; the deal closed in August), Advisor360° is also used by Massachusetts Mutual Life Insurance Co. and the national IBD and RIA GWN Securities. According to Advisor360°, its user base has grown to serve 2 million households with $1 trillion in assets.

Advisor360° will unveil its new, reimagined digital advisor experience through a national event series in several cities, including Boston, New York and Chicago, in 2026.