For years, email has been the tried and true way of reaching customers, but Klaviyo, a marketing automation platform, recently went a step further: it launched an SMS service that allows customers to reach out to their own clients via text. So, with the resources it takes to create a new product, why did Klaviyo go for it? Because their customers asked for it.
In a productive period for venture capital activity, several Boston tech startups pulled in nine-digit sums last month. With new innovations underway, read more about how they’re planning to invest the new funds.
“We’re going to change how learning happens, how people shape their careers and how companies and economies direct their workforce,” says Esme Learning co-founder David Shrier. “We’re helping prepare the workforce of tomorrow.”
