To gain more insight into how identifying the desired outcome is key to an effective marketing strategy, Built In Boston connected with EDB's senior director of global demand. She shared what it looks like in action and how they used it to revamp their email initiatives, improving engagement by 100 percent.
Mirakl’s startup mindset and culture remain consistent across its U.S. and European headquarters — even as the company has scaled. Built In spoke with three American leaders about how the growth powers individual development — and vice versa.
As COVID-19 spreads across the United States, Boston tech companies are asking all employees to work from home. Four local HR leaders take us through the logistics of quickly enacting a mandatory work-from-home policy.
