Virtusa, a Southborough-based provider of digital strategy, digital engineering and IT services, has recently acquired Factor Creative, a creative agency in California. The acquisition will allow Virtusa to offer an end-to-end marketing tech solution to clients. Factor will contribute brand identity and strategy, creative and marketing analytics services focused on creating meaningful digital experiences for end customers.
Factor specializes in developing solutions for customer relationship management email campaigns, website design and brand identity services catering to technology enterprises. The acquisition will combine Virtusa’s engineering-based approach with Factor’s creative expertise, allowing the company to provide customers with a solution for their digital transformation initiatives.
Financial terms of the transaction were not disclosed.
