Validity, a Boston-based provider of data quality and email deliverability software, announced the addition of Jeff Hassemer to its leadership team. Hassemer is Validity’s new senior vice president of marketing, and he brings more than two decades of experience in senior-level marketing to the role. Previously, Hassemer served as chief marketing officer at Adaptigent as well as Advisera Expert Solutions.
Hassemer will lead Validity’s marketing team, with a focus on developing a comprehensive strategy to align marketing with sales, product and other areas of the organization. His focus is to create a sustainable, high-quality marketing function that consistently delivers impactful results for the business.
Hassemer’s appointment follows the addition of Validty’s new CRO, Jeff Lundal, as well as new product announcements and integrations. The company also recently relocated its headquarters to a 25,000-square-foot office at 100 Summer St. and is hiring for local talent to fill the space.
