How Topline Pro’s Mission Empowers Small Business Owners

When Lydia Marzot is designing a new solution at Topline Pro, she thinks about painters, landscapers and other skilled tradespeople working late into the night, carrying the full weight of their businesses on their shoulders. 

“For us, keeping pros at the center of our work is really what drives our success as a team,” the senior product designer said. 

Topline Pro’s mission, “to unlock the full potential of small business entrepreneurs,” isn’t just a string of words written on a wall or in a slide deck. According to Account Executive David Landino, it’s “constantly top of mind for everyone,” guiding the ways in which they collaborate together, craft solutions and, in his case, support customers. 

“The mission shows up in every conversation I have with a contractor or partner,” he said. “It’s not just about pitching features; it’s about listening to what they’re trying to achieve and figuring out how we can take work off their plate so they can focus on the parts of the business they actually enjoy.”

Topline Pro aims to make entrepreneurs’ day-to-day work as seamless as possible — and that’s where AI comes in. The company offers its customers “always-on AI teammates” that handle a variety of tasks, such as building a website or responding to inquiries, therefore removing the need to patch together different applications. 

“It’s not ‘do-it-yourself’ — it’s ‘done-for-you,’” Marketing Lead Maddy Sickinger said.  

AI-powered solutions, coupled with human passion for supporting entrepreneurs, fuels Topline Pro’s mission. According to Marzot, Landino and Sickinger, they all play a critical part in driving this mission forward — and changing people’s lives in the process. 

 

How AI Solutions Support Small Business Owners

When Landino thinks about Topline Pro’s mission, the first thing that comes to mind is the company’s AI Sales Assistant. 

The solution removes the hassle of one of the most frustrating and time-consuming parts of running a home service business: following up on leads. The assistant responds to new inquiries instantly, keeps the conversation going and books jobs, all without any intervention from the business owner. 

“For contractors, that means no more missed opportunities just because they were on a roof, in a crawl space or out on a mower when a lead came in,” Landino said. “It’s like giving them a 24/7 salesperson who never forgets to follow up.” 

He has seen the tool’s impact firsthand. While having lunch with a couple of clients in New York, the company’s AI Sales Assistant booked jobs on the client’s behalf. 

“That moment stuck with me,” Landino shared. “Seeing their business thrive without them having to step away from a weekend lunch in a new city is exactly what our mission is all about.”

Marzot echoed this sentiment, sharing, “We’ve had professionals tell us they can finally take lunch with a friend or spend more time with their families, knowing their assistant is still delivering great customer experiences in the background.”

 

“We’ve had professionals tell us they can finally take lunch with a friend or spend more time with their families, knowing their assistant is still delivering great customer experiences in the background.”

 

This unrelenting focus on the customer defines Topline Pro’s approach to product development, one that Landino believes sets the company apart. 

“In other roles I’ve had at SaaS startups focused on supporting contractors, the focus was more on feature dumping and securing a sale by any means; here, it’s about outcomes,” he said. “We measure success by whether our customers are booking more jobs, saving more time and feeling less stressed, not just if they’re signing up.”

That focus changes everything. 

“It makes our conversations with contractors more real,” Landino said. “It makes our product more practical, and it creates a mission that feels worth getting behind every single day.”

 

 

How Topline Pro’s Mission Shapes Culture and Collaboration

Topline Pro’s culture is built to reflect the same values the company wants its product to deliver: clarity, speed, ownership and real results. 

“Because our mission is to help small business owners get more done with less effort, we hold ourselves to the same standard,” Sickinger said. “No fluff, no ego; just focused execution that moves the needle.”

Combining storytelling, education and impact, Sickinger spends her workdays finding ways to bring the company’s product to the world, ensuring that it’s understood, trusted and valued by the right people. To accomplish this, she and her marketing teammates craft narratives that will resonate with tradespeople by sharing real success stories. 

“When we do our job well, it accelerates adoption, strengthens our brand and brings our mission to life in a tangible way,” Sickinger said. 

On a day-to-day level, the company’s mission directly shapes how she and her peers work together — with urgency, clarity and deep respect for the professionals they serve.  

“Our mission isn’t just a North Star; it’s our daily filter for action,” Sickinger said. 

 

“Our mission isn’t just a North Star; it’s our daily filter for action.”

 

On the design team, this mission comes to life in the ways that Marzot and her teammates structure projects, test and iterate, speaking directly with professionals to understand their needs, ensuring their voices shape products and experiences. And through all of this, they embrace the company’s key values.

“When challenges come up, we really lean into ownership,” Marzot said. “It’s not just about what you contribute; it’s about how we, as a team, take responsibility for the bigger opportunity to make an impact together. That shared accountability is what helps us stay resilient and keep moving forward.”

Meanwhile, on the sales team, Landino sees his role as the bridge between Topline Pro’s technology and the professionals who benefit from it. When he has calls with customers, he asks himself, “What’s going to help this business owner win more jobs next month, and what’s going to free up their weekends?”

“If our mission is to ‘unlock their full potential,’ then my job is to hand them the keys,” Landino said. 

 

 

Proof of Impact: Revenue and Reviews

At Topline Pro, employees aren’t just building software; they’re making a real difference in people’s lives, which is why the work they do requires both emotional intelligence and technical acumen.  

“For me, designing with empathy means we don’t start from assumptions about what software ‘should’ do; we start from the real challenges our pros face every day,” Marzot said. “That’s what makes this so exciting.”

Topline Pro continuously puts small business owners at the center of its work, which is why it’s common practice for employees to share customer stories in the office and on Slack channels so that the company mission stays top of mind.

“It keeps the mission real, not just theoretical, and makes every call or demo feel connected to something bigger,” Landino said. 

Another cultural practice that keeps the mission central? Celebrating wins.

“Whether it’s a new feature release, a shoutout from a happy pro or someone jumping in to help a team member, we make time to recognize the moments that reinforce our mission,” Sickinger said. “It creates a culture that’s mission-driven but also human — fast-paced and gritty, yes, but also supportive, humble and deeply connected to the people we’re building for.”

 

“It creates a culture that’s mission-driven but also human — fast-paced and gritty, yes, but also supportive, humble and deeply connected to the people we’re building for.”

 

After securing $27 million in a Series B funding round earlier this year, Topline Pro is poised for growth. Sickinger believes that this fresh capital has given the organization the opportunity to innovate more quickly, serve more professionals in the United States and push the boundaries of what AI can do — all in the name of empowering others. 

“The vision is simple: a world where running a local business is less about chasing administrative work and more about focusing on the craft, the customers and the life it makes possible,” she said. “That’s the future we’re building toward every day, and we’re just getting started.” 

 

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