Forward Financing, a company offering flexible capital solutions to small businesses in the U.S., has appointed Val Gui as its new chief commercial officer, effective July 10. His experience spans innovation from the perspectives of both an entrepreneur and a business operator.
Gui most recently served as VP and general manager of automotive lending at Upstart where he led cross-functional teams across go-to-market, sales, marketing, product, engineering and AI and machine learning. Additionally, he managed a strategic acquisition that led to the company’s market expansion.
In his role at Forward Financing, Gui will be responsible for managing all sales-related activities. This includes overseeing new sales, renewal sales, business development, partnerships and sales operations.
