Overnight success is a rare thing to come by in any industry. Even the best, most innovative ideas need time to discover the perfect target audience. While several marketing methods play important roles in customer acquisition, branding campaigns provide the foundation for what an organization intends on displaying to consumers — a combination of naming, visual identity, positioning and messaging variables aligned with each other to clearly define a brand and its products.
Effective branding campaigns can provide the splash both emerging brands and those looking to reinvent themselves need to become not just relevant, but top-of-mind in their industry. These branding agencies in Boston are made up of marketing professionals with the know-how to disrupt marketplaces and turn exciting brands into household names.
Branding Agencies In Boston To Know
- CTP
- PHMG
- Amp Agency
- Merge World
- Hawke Media
- Cercone Brown
- PGR Media
Founded: 1996
What they do: CTP combines advertising, PR and digital marketing expertise to develop data-driven insights that lead to stronger brands. The agency works beyond barriers to craft campaigns that solve client challenges as they are presented, emphasizing the planning, creative, execution and optimization stages to ensure brands can grow without any hiccups.
Founded: 1998
What they do: PHMG is an industry leader in the field of audio branding, which relies on utilizing music and sound cues throughout advertising executions to increase brand-retention in consumers. Working with companies like Coca-Cola, Samsung and Adidas, PHMG's multi-channel audio solutions allow brands to make connections at every touchpoint and foster real connections, whether it's by telephone, voicemail or any other auditory medium.
Founded: 1995
What they do: Amp Agency is a full-service advertising agency that is as multifaceted as they come, delivering everything from creative execution to SEO to foster brand growth and form unforgettable audience connections. The agency combines its range of capabilities when collaborating with emerging brands or those looking to re-debut to the world. Amp Agency ensures all challenges are met head on and companies can focus on scaling upward.
Founded: 2014
What they do: Merge World collaborates with businesses in the healthcare, financial services, consumer commerce and transportation industries to develop digital and traditional marketing solutions that allow brands to stand out in a crowded marketplace. From strategic brand development to creative communications, experiential engagement, and shopper marketing activations, Merge World identifies pressing brand challenges and focuses intently on discovering solutions.
Founded: 2014
What they do: Hawke Media operates as a full-service marketing consultancy that offers month-to-month contracts and a la carte services to brands in need of creative, strategic and media jolts. Branding services available from the agency include logo and style guide creation, visual identity drafting, performance branding, packaging design, copywriting and more, ready to be rolled out individually or in concert to contribute to exceptional brand growth.
Founded: 2003
What they do: CG Life focuses on taking complex brand stories and making them digestible and compelling to audiences, partnering with brands in life sciences and healthcare industries to deliver impactful marketing solutions. The agency utilizes its decades of experience to discover obvious and underlying solutions to brand challenges, activating brand positioning, value propositioning, go-to-market strategy, product naming and ideation services to efficiently launch new brands.
Founded: 2001
What they do: Cercone Brown finds its strength in creating unique experiences that bring brands to life and allow consumers to take action, relying on data analysis and cross-platform marketing techniques to drive creative services. A mixture of media relations, experiential PR, influencer marketing, content production, social media and creative campaign capabilities are available from Cercone Brown, helping brands like Vineyard Vines, Bose and Primark discover their authentic brand identity.
Founded: 1995
What they do: Neoscape brings strategy, design and technology together to fuel creative executions and storytelling possibilities, leading to outstanding campaigns for brands existing across industries. The agency possesses visual expertise and offers a range of marketing capabilities including brand positioning, naming, website design, animation, SEO and more.
Founded: 2012
What they do: PGR Media ensures the messaging audiences receive is aligned with an organization's intentions. The agency’s multifaceted approach to media and marketing delivers remarkable results to clients, with services including brand immersion, consumer identification, brand planning, situation analysis and accountability capabilities.
Founded: 2001
What they do: Active Lightning is a team of marketing professionals dedicated to collaborating with clients, delivering marketing solutions that put brands on the right track towards success. Diligently working through the discovery and brand review processes, Active Lightning’s branding services capture client values and value propositions to acquire the attention of their target demographic and beyond.
