TVision, an MIT-born startup that measures “eyes on screens” for television advertising and programming, raised $6.3 million in Series A funding this week, a Form D filed with the U.S. Securities and Exchange Commission shows.
Founded in December 2014, TVision initially raised $400,000 in funding from family and friends before raising an additional $2.5 million led by Project 11 in December 2015.
TVision describes itself as the only company to provide advertisers, agencies and TV networks with second-by-second data to understand the effectiveness of advertising and programming.
Using state-of-the-art computer vision technology, TVision passively (and anonymously) records what’s on TV, who’s watching, how they react and whether they’re actually paying attention — all without invading their privacy.
For example, TVision can help advertisers see which commercials made the most people smile during the 2016 Summer Olympics.
The startup was a MassChallenge winner in 2015, and was founded by two MIT alumni and a Northeastern University professor.
The most recent funding brings TVision up to $9.77 million in funding over four rounds.
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