7 Fashion Companies in Boston Melding Tech and Style

Written by Tessa McLean
Published on Nov. 21, 2023
7 Fashion Companies in Boston Melding Tech and Style

Boston might not be the first city you associate with fashion, but with local tech companies working to disrupt an antiquated industry, it's time to get these growing fashion companies in Boston on your radar.

Top Fashion Companies in Boston

  • M.Gemi
  • Rue Gilt Groupe
  • True Fit
  • Brass Clothing 
  • Crane & Lion
mgemi fashion company boston
M.Gemi

Founder and chairman Ben Fischman, who previously founded Rue La La, launched this e-commerce shoe site in March 2015. The company releases new, Italian-made shoe designs, priced between $128 and $298, every week and then retires old designs after three months. They have raised $32 million to date in their attempt to bring high-end shoes to the everyday shopper.

 

tracksmith fashion company boston
Tracksmith

Founded in 2014, Tracksmith is an e-commerce running apparel company aimed at competitive runners. The athletic clothing is made entirely in the U.S. from high-quality fabrics. The company is based in Wellesley and currently has $5.7 million in funding. 

 

rue la la fashion company boston
Rue La La

Perhaps the most famous of Boston’s fashion tech companies, Rue La La is a members-only e-commerce site that features daily flash sales on designer merchandise. Rue La La was previously part of Retail Convergence, Inc, a company that was acquired by GSI Commerce back in 2009. The company has raised $22 million to date and was founded in 2008.

 

true fit fashion company boston
True Fit

With technology disrupting the way we shop for just about everything these days, it was no surprise when this Woburn-based company began predicting how your clothing would fit based on machine learning. The startup provides personalized recommendations to consumers based on algorithms and software designed to make clothing designs easier and better. 

 

crane & lion fashion company boston
Crane & Lion

Focusing on the rise in women’s athleisure over the past decade, Crane & Lion focuses on the intersection between fitness and lifestyle clothing. The Boston e-commerce company was founded by John Udelson, who previously sold Curbside Hospitality, a valet service geared towards hospitals.


 

brass clothing fashion company boston
Brass CLothing

Founded in June 2014, this Boston-based brand sells women's clothing exclusively online. Brass Clothing focuses on high-quality, affordable basics with user feedback tied heavily into the mix. They want your clothes to fit you so perfectly, they’ll even give you merchandise credit if you have to take something to a tailor. 

 

ministry apparel fashion company boston
Ministry Apparel

A duo out of MIT founded this local e-commerce company in 2012 to disrupt the state of menswear. They began with a Kickstarter and one shirt with phase-change materials and an anti-bacterial coating. The project earned $429,276 on a goal of $30,000. Today, the company sells both men’s and women’s clothes, focusing on the design and movement of the human body throughout the day. They have raised almost $6 million in financing to date from investors like VegasTechFund (from Zappos CEO Tony Hsieh), SK Ventures and Red Sox pitcher Craig Breslow.

 

This article was originally published in 2017. Images via Shutterstock and featured companies.

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