Traditional Channels Marketing Manager
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Drizly is seeking a passionate, creative and strategic marketer who will help drive customer acquisition and brand awareness. In this role, you will be responsible for managing all major brand campaigns via channels such as direct mail, out of home (OOH), radio, print, influencer campaigns and more. The ideal candidate will have a proven track record for driving new buyer growth and revenue while always holding true to brand standards.
We’re a small, fast-moving team that truly understands the value of marketing. This is an outstanding opportunity to make a real, immediate impact on a business that’s experiencing rapid growth.
Responsibilities:
· Drive strategy, budget and execution of all traditional and local marketing campaigns. Channels include direct mail, print, radio, OOH, events, influencer campaigns and more.
· Lead the management of creative and media agency partners, ensuring that campaigns are delivered on time and within budget.
· Track and measure important KPI’s such as brand awareness and sales lift, adjust strategies as needed to ensure positive ROI.
· Collaborate with local account management teams to unlock potential shared media opportunities with our retail partners.
· Draft media briefs, negotiate rates and statements of work, and partner with legal to ensure all campaigns are adhering to local legislative policy.
· Manage small team responsible for local marketing programs.
Requirements:
· At least 3 years of direct experience in media buying and traditional marketing, including direct mail, radio and OOH.
· Excellent negotiator.
· Experience working with creative teams to deliver best in class material. Can provide a portfolio of campaign examples and speak to successes.
· You rely on data to make a case, you launch structured tests to prove a point, and you’re ok with admitting when things don’t go as planned.
· Experience managing emerging talent.
· You have relentlessly high standards and are never satisfied with the status quo.
· Bachelor’s Degree.
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