Sr. Product Marketing Manager
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SHYFT is looking for seasoned Sr. Product Marketing Manager to leverage their expertise in this market and make an immediate impact. A successful candidate will have deep experience in go-to-market strategies and tactics in the life science analytics space coupled with a strong eye for creating compelling technical and thought leadership content for this market.
Characteristics
You are a quick study who loves tackling hard problems and instinctively seizes opportunities by constantly bringing the team news ideas on how to bring products to market in the life science analytics space. You can balance the practical and creative product marketing needs and your deep experience in developing, supporting and launching new products in the life science space helps you create truly unique and unforgettable product marketing initiatives for the brands you work with. You thrive in a high-growth environment, require little ongoing direction and are ready to take on the opportunity of a lifetime to help accelerate the most sought after SaaS brand in the industry.
Key Areas of Impact
Know the buyers
- Command a deep understanding of the life science analytics market as well as the competitive landscape in the space, continually fine-tuning the differentiated positioning for SHYFT
- Be the expert on your buyers, how they buy and their buying criteria and how to effectively position SHYFT solutions in the market to ensure we always win
- Drive ongoing customer segmentation and analysis activities, developing a clear understanding of the decision-making unit for each market segment we play in
Develop solution content
- Provide life science analytics subject matter expertise and leadership enabling marketing to create effective lead generation programs and to produce high quality thought leadership (whitepapers, webinars, videos, demos)
- Work with product teams to distill key functionality and benefits into core product marketing messages
- Develop messaging and positioning and deliver it through creative avenues and materials (product videos, webinars, demo’s, guides, etc.)
Drive SHYFT’s adoption and market demand
- Plan and drive the launch of new products and releases and manage the cross-functional implementation of the plan
- Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth
- Contribute to awareness and demand-generation programs with strategic and executional support while measuring their effectiveness
Drive business strategy
- Align with the leadership team to create and execute the go to market strategy and plans for SHYFT solutions, including positioning, packaging, pricing, licensing, promotion and sales enablement
- Provide data-driven insights to shape the business, assessing market needs and opportunities for solutions through primary and secondary research
- Own external-facing product launch process for new releases targeted at both existing and potential customers
- Define and lead development of all product-related and go-to-market content
- Influence and shape our strategic approach in your role as a member of the broader strategy business unit at SHYFT
Enable sales
- Create and curate sales enablement content (demos, tools, collateral, presentations, qualification documents, success stories, evaluation materials, how-to guides)
- Lead for developing and maintaining sales training content and delivering field based training when necessary
Skills/Requirements
- 6+ years of product marketing experience in the pharmaceutical or life science analytics space
- Expertise in pharmaceutical analytics (both commercial and clinical) highly desirable
- Bachelor’s degree in marketing, engineering, information technology, and/or computer science preferred
- Advanced degree (MS, MBA, etc.) strongly considered
- Demonstrated ability in launching and growing innovative technology products in the life science analytics space
- Demonstrated ability to create compelling marketing content and materials for both new and existing products.
- Previous experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, proposition and pricing
- Able to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully.
- Experience with customer relationship management (CRM) and marketing automation tools used for collaborating with the Demand Generation team on campaigns.
- Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
- Experience of measuring ROI, capturing and applying learning on an ongoing basis
- Excellent attention to detail
- Competitive compensation/Stock Options
- Generous rewards program
- Medical
- Dental
- Paid Vacation/Sick Pay Program
- Holiday pay
- Vision
- 401K
- AD&D and Life Insurance
- Company Outings/Social Events
SHYFT is the world’s leading analytics cloud for life sciences that enables organizations to catalyze clinical development and commercial growth through converged insights. Customers drive synchronized, collective action against key business objectives as they unleash the patient paradigm and become capable of anticipating, designing and delivering the right treatment to the right patient at the precisely the right time. We’re bringing a disruptive product to a traditionally incremental market, and flipping it on its head. Come join the revolution!
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