SMB Product Marketing Manager

| Boston

Manager, SMB Product Marketing

At Toast Product Marketing sits at the intersection of Marketing, Sales and Product. Our goal in Product Marketing is drive our go-to-market strategy and help with customer acquisition. As a SMB Product Marketing Manager you’ll partner with key stakeholders across the business and will be a critical part of our growth story here at Toast. In this role you will be responsible for helping to define our go-to-market strategy, while also empowering the teams to effectively execute on that strategy.

Job Description/Responsibilities:

  • Partner with our Sales and Product teams, responsible for defining the market opportunity within our SMB segment
  • Define the opportunity, responsible for SMB market intelligence, customer profiles, along with product positioning and messaging
  • Contribute to SMB pricing strategy, helping to optimize the effectiveness of our Sales and Marketing teams
  • Responsible for leading internal product launch process, acting as key point of contact across the Product, Sales and Marketing organizations
  • Establish product launch goals and KPIs, gaining alignment across stakeholders and coordinating across teams to hit launch deadlines
  • Successfully launch products for SMB customer base; achieving product launch goals and KPIs
  • Product evangelist; driving product adoption with customers and building awareness with internal and external stakeholders through internal presentations, training documentation, customer communications and more
  • Develop product content; creating customer facing content to be used on website and in sales collateral

Requirements:

  • BA/BS degree
  • 2-4 years Product Marketing or Marketing Strategy experience preferred
  • Restaurant or restaurant technology experience preferred
  • Skilled written and verbal communicator, with comfort presenting in front of large audience
  • Data-driven, balancing intuition with measurable results, analyzing and communicating using data
  • Ability to work across the organization, heavily influencing priorities across multiple stakeholders
  • Ability to work and thrive in a fast-paced, rapidly changing work environment
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Location

401 Park Dr, Boston, MA 02215
401 Park Dr, Boston, MA 02215
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