Senior Director, Digital Marketing & Web

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Turbonomic is looking for a top notch Senior Director of Digital Marketing & Web to drive our global digital marketing strategy and execution and lead our web development team. Reporting to the CMO, you will be a key player on the marketing leadership team, shaping the growth trajectory of a leading venture backed cloud technology company.

The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. You should be passionate about technology, user experience, and creating winning digital strategies that drive sales performance with proven experience building online demand and awareness for a rapidly growing enterprise technology platform.

Responsibilities

  • Lead digital marketing/demand generation team to build effective account based digital marketing campaigns and systems, in partnership with field marketing and sales teams, to drive high quality sales pipeline
  • Drive digital marketing performance through best in class implementation and strategic growth across website and digital programs, including: SEM, SEO, display, mobile, video, social; owning the metrics and KPI attainment for the digital marketing funnel for lead generation, account engagement, conversion rates, pipeline generation and bookings influence
  • Collaborate across the marketing team to measure content effectiveness and align campaign and content strategies with website user experience
  • Lead full stack web development team to manage & continuously upgrade and improve web property design and performance (website and hosted community platform) in support of brand growth, awareness, conversion and community engagement goals. Lead ongoing project prioritization and refinement of web team agile development process and back end systems
  • Manage customer community platform to drive membership & engagement and drive business goals
  • Own Marketing operations – the marketing technology stack, marketing strategy & analytics team and technology and marketing budget process and reporting
  • Proactively identify digital technology innovation and growth opportunities, build business case, gain buy-in and execute
  • Connect with multiple groups across marketing, technical, sales operations, education, customer service and support to achieve aligned business goals

Experience

  • 10+ years of digital marketing experience, preferably in B2B technology markets
  • Balance of creative & design thinking with underlying foundation of data and analytics and the ability to use
  • Experience using analysis and data driven decisions to drive continuous digital marketing performance improvements
  • Extensive experience using marketing technology stack: CRM (SFDC), marketing automation (Marketo), analytics/business intelligence
  • Experience using Account Based Marketing technology and practices with the ability to collaborate, grow and adapt to meet go to market needs across sales teams and geographies
  • In-depth experience with website and web application architecture and full stack agile development practice (WordPress & AWS preferred); UI/UX, knowledge of HTML, CSS; experience in Jive community platform a plus
  • Proven business judgement, communication and presentation skills, with the ability to frame problems, define analytic pathways, drive to recommendations and effectively communicate with both executive and peer audiences

Benefits & Perks:Health, dental and vision coverage – health is a #1 priority here… also, eat your fruit!Career advancement – jump in, make an impact and shape your careerUnlimited Paid Time Off – visit mom, see a doctor or travel the world… must take picturesPre-tax benefits: Medical, Dependent Care, Commuter, 401kAccess to executives – no doors are closed, go bug them and make friendsBeer Fridays, unlimited snacks, cold brew coffee – physiological needs, check.Game rooms – play a round of billiards, ping pong or game on some Xbox Launched in 2010, Turbonomic delivers a hybrid cloud management platform that enables on-premises and public cloud to self-manage in real-time, thereby assuring performance, lowering cost, and continuously ensuring compliance. The Turbonomic patented decision engine curates workload demand to dynamically control resource supply, maintaining a perpetual desired state of application health. One of the fastest growing technology companies, Turbonomic is trusted by thousands of enterprises to simplify and accelerate their hybrid cloud journey. Recently named a Forbes Cloud 100 Company, an Inc. Fastest Growing Company, and a Deloitte Tech Fast 500 Company… and we’re just scratching the surface. Come make an impact with us!

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Location

500 Boylston Street 7th Floor, Boston, MA 02116

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