HubSpot is looking for an marketing manager to join our demand generation team to run our paid lead acquisition. The right person should be a strong marketer with particular strength in online ad campaigns for lead generation, AdWords, social media advertising, affiliate marketing, and ad optimization for conversion. This person should have an understanding of the marketing funnel and experience running online advertising campaigns.

We are looking for someone who has a strong innovative drive, and is willing to throw away the norm to reinvent how we do things.

Responsibilities:

• Develop the strategy behind paid lead generation for our marketing funnel
• Create, implement, analyze, and optimize online advertising campaigns for lead generation goals
• Manage AdWords, social media advertising, affiliate marketing, and all other online ad campaigns.
• Measure full funnel lead conversion
• Optimize campaigns for CPA
• Design ads for online campaigns
• Stay current on the latest in ad technology
• Test new platforms for online advertising to drive demand and optimize funnel
• Support marketing teams with specific paid marketing goals

A strong candidate will have:

• 4-5 years of experience in a marketing role with a focus on online advertising for conversion/lead generation.
• A proven track record in running online campaigns to lower CPA.
• Strong background in using data to inform future decisions and segmentation choices.
• Excitement about technology and new, innovative technology and apps.
• Experience with marketing automation (HubSpot is a plus!)
• Experience designing and creating compelling visual ads.
• Juggle multiple company-wide goals and working with multiple teams at once.
• The ability to identify high-potential segments and tailor messaging to fit them.

HubSpot is the world’s leading inbound marketing and sales platform. Over 18,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

A global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, and soon to be Tokyo, HubSpot transforms how organizations market and sell. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal.

If you are looking for a place where you’ll tackle big problems alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you. Join us! #inboundjobs