Toast is a company where employees are empowered to come up with freshly baked ideas and tackle meaningful challenges. You probably already know us a little bit by now, but Toast is one of the most awarded and fastest growing startups in Boston. In 2016, to name a few, we won BostInno’s award for the Coolest Company of the year and Hottest Startup in New England by NEVY.

We have built a powerful and easy to use Android tablet based Point of Sale platform for restaurants, helping them operate more efficiently and connect with their customer base in new and innovative ways. We live and breathe our customers’ challenges, which - in some cases – can smell like a freshly made croissant or five-star prix fixe meal. Not a bad way to start your day!

We are looking for a data-minded force of nature to take on the Marketing Manager, Automation and Operations role at Toast. The perfect candidate loves diving headlong into data challenges and distilling insights, creating a world of data-harmony, and aligning team’s around common goals. You love using data to make a business case and seeing a tangible connection between your work and the revenue of the business. If you’re hungry to learn and grow as a professional and want to see your career to rise to new heights, read on!

Responsibilities:

• Partner with key marketing channel owners (e.g. Paid, Web, Field) to identify ways to improve conversion and cost of acquisition
• Craft reports on marketing lead generation, sales activities, and business outcomes to inform business acquisition strategy
• Work cross functionally to monitor, identify and act upon optimization opportunities across the funnel (including execution gaps)
• Partner with internal stakeholders to develop and refine attribution models as Toast’s go-to-market efforts become more interwoven
• Develop, streamline and track the customer lifecycle by leveraging internal systems (i.e. Salesforce) and creating processes that align sales and marketing
• Monitor and maintain data quality within the marketing database (hygiene, maintenance, attribution, etc.)
• Refine our lead management strategy including scoring and routing to improve conversion

Requirements:

• Understanding of the B2B sales and marketing funnel
• Experience with Salesforce (or comparable CRMs)
• Strong analytical skills and experience with data analysis (Excel skills required)
• High energy team player who doesn’t let barriers get in his / her way
• Experience with SiriusDecisions and / or Agile Marketing or HubSpot is a plus