THE ROLE:
We’re looking for…
The right person who is passionate about optimizing Member communications, testing theories, and learning about other communication channels. As a key member of the Rue La La Marketing team, the Communications Coordinator will work directly across Marketing, Delivery, Creative, Programming, Technology teams plus partner with our Email Service Provider (Salesforce Marketing Cloud) to ensure flawless execution and production of daily communications to Members.
Our team is fun, innovative, dynamic and fast-paced and the ideal candidate will be able to keep up with our exciting madness.
What you’ll accomplish:
- Collaborate with business owners (e.g., Acquisition, Activation, Partnership, Retention, Merchandising) to deliver targeted marketing messages across channels to specific member segments that help achieve business goals.
- Make decisions about marketing program timing, content, audiences and overall program prioritization
- Strategize with internal marketing team to drive visitation and revenue through member communications including private sales, subscribe/unsubscribe experience and A/B testing
- Work independently within the Salesforce Marketing Cloud platform to execute email and push campaigns and troubleshoot technical issues as necessary.
- Implement solutions based on experience and knowledge to improve on-going marketing programs
- Develop reports on data related to communications and make recommendations to guide Rue La La in implementing new and improved strategies.
- Provide weekly and monthly communication reports to management including insights about trends and recommend ideas for testing
- Propose ways to improve Email process to drive efficiencies.
- Collaborate with internal teams to determine A/B testing approach including but not limited to: subject line, creative, promotions, personalization, notifications copy.
- Support weekend and after hours emails on rotating schedule
THE RIGHT FIT:
You have…
- BA/BS in Business, Marketing or a related field, plus 3+ years of experience
- Email experience with Salesforce Marketing Cloud (AKA Exact Target) preferable
- Confidence in Marketing reporting capabilities and data analysis
- Some familiarity with SQL and HTML
- Worked in a collaborative, cross-functional team environment before and enjoy it all
- Know how to stay level-headed when juggling multiple tasks and competing priorities
- Become great at pivoting and switching gears in a moment’s notice
- Get excited by your own organization skills
- Previously worked as a proactive problem-solver and can articulate your trouble-shooting skills
ABOUT US:
Rue La La combines world-class merchandising, technology and marketing to create the most engaging and satisfying online shopping experience available. Each day, 16+ million loyal Members turn to Rue La La for everything from women, men and children's apparel and accessories to home décor and exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our Members daily.
This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.