It’s an exciting time at HubSpot. As pioneers of inbound marketing, we’re proud of our industry leading lead generation program. At the same time, we’re rapidly evolving our go to market strategy with the announcement of HubSpot Free and HubSpot Starter, our first trial based marketing solutions, and One HubSpot, our first full-stack growth platform.

The Director of Acquisition Marketing will be responsible for building and scaling a next level user generation playbook while continually innovating our world-class lead generation program.

This person should be fluent in a wide range of traffic acquisition strategies, including content, search, social, paid and affiliate marketing and is both a talented people manager and an analytically minded contributor. You must be confident conducting independent analyses to determine channel performance and design future strategy.

Responsibilities:

• Develop, design and execute a multi-channel traffic acquisition strategy, testing and implementing a first of its kind marketing free user acquisition strategy
• Manage our global co-marketing team, working with partners to develop creative approaches to expose HubSpot to new audiences
• Design and implement creative programs that will continually increase organic traffic
• Motivate team to hit aggressive lead, demand and user generation goals to support our high growth business
• Manage and deploy program budgets to drive scale from our highest ROI campaigns
• Measure and optimize full funnel conversion to adapt acquisition tactics
• Stay current on the latest acquisition strategies, channels and technology
• Constantly innovating to improve acquisition performance

A strong candidate will have:

• 7-10 years of experience in a marketing leadership role with a focus on lead gen or acquisition
• A strong background in using data to inform acquisition strategy
• Experience building and managing multi-channel acquisition strategies, including but not limited to content, search, social, paid and affiliate marketing
• A passion for great campaigns and an eye for arbitrage opportunities
• Experience leading a mid-sized team to achieve outsized results
• Experience with marketing automation (HubSpot is a plus!)
• Strong business partnering experience across multiple departments; ability to successfully collaborate cross-functionally to achieve company goals

About HubSpot

HubSpot is the world’s leading inbound marketing and sales platform. Over 19,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

A global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, and Tokyo, HubSpot transforms how organizations market and sell. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our , which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. 

If you are looking for a place where you’ll tackle big problems alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you. Join us! #inboundjobs