MOO is currently seeking a Digital Marketing Manager who will be a key member of the Marketing team and will deliver against our business goals. The Digital Marketing Manager is responsible for the strategy and day-to- day management of various paid digital channels including paid social, display, programmatic display, streaming video, and streaming audio. This is an exciting role on a digitally focused acquisition team, managing healthy budgets and contributing hugely to the success of the company!

Responsibilities:

• Work with the digital marketing team to ideate and execute creative new strategies for customer acquisition
• Lead our paid direct response and retention marketing programs across social, display, programmatic display, streaming video and audio
• Build and refine paid social campaigns combining data analysis with creative brand marketing
• Aid in the strategy and development of ad creative and audience building and targeting
• Manage creative, ad, and landing page testing schedule to drive improved campaign results
• Expertly manage relationships and day to day with external agencies and partners, keeping them on schedule and assisting them in producing excellent work for MOO
• Measure and report on impact of marketing activities, taking a data-driven approach to adjust strategies and tactics

Qualifications:

• Bachelor’s degree with 4-5+ years of proven outbound marketing experience. Agency experience welcome.
• Experience generating quantifiable results in online marketing for transactional purchases
• In-depth understanding of Facebook’s paid advertising platform with experience managing direct response campaigns on web, mobile web and native mobile app
• Experience working with 3rd party ad servers
• Experience executing programmatic display and/or social media
• Experience with Google Analytics
• Strong willingness and ability to work in a fast-paced environment and contribute collaboratively through content creation and broader strategic thinking
• Excellent analytical skills and ability to work with agencies to optimize media spend and marketing channels
• Extremely organized and highly accountable to deadlines
• Ability to work both independently and as part of a team
• Excellent oral and written communication skills

About You:

• You have 6+ years of experience in digital marketing, and are proficient in using digital channels to drive ROI and build awareness
• You know the best practices and trends in digital marketing, particularly programmatic media, (paid social, display media, video, mobile, measurement) and understand how to build and convert a digital audience
• You have a solid understanding of ecommerce
• You thrive in a fast-paced, constantly evolving environment
• You’re comfortable with numbers and interested in turning data into actionable insights
• You’re detail-oriented and can successfully manage multiple projects simultaneously
• You’re a proactive team player, willing to step outside of your job description if nexessary

What you'll get....

• MOO’s awesome and extensive benefits package, including (but not limited to)...
• The opportunity to be part of a dynamic and fast growing team.
• A vibrant, fun atmosphere with super smart people.
• Medical, dental and vision plan 100% covered for employee.
• Group life insurance.
• 23 days paid time off per year plus 10 federal holidays and an extra day per year of service (and on your fifth anniversary we’ll even give you a mini paid sabbatical!)
• 401(k) matched up to 5%.
• Free breakfast, free Friday lunches, free ice cream, free fruit, lots of cake, drinks fridge and more!