Markforged is here to reinvent manufacturing, with the best team in the industry. Markforged 3D printers deliver same-day, strong parts that dramatically improve product development time for our customers. We're growing quickly and hiring quickly.

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We are seeking a creative and energetic digital demand generation specialist who will own Marketing programs with a goal of building leads and pipeline. The demand specialist will not only grow web and lead traffic but also ensure Marketing impacts revenue growth, working collaboratively with our Sales team and channel partners. This position will combine digital inbound demand strategies with external digital channels and database marketing to create a highly successful demand engine for Markforged. 

If you are ready to use the latest Marketing tools and technologies to grow demand, we want you to join our team!

Responsibilities:

• Manage digital campaigns in Marketo 
• Manage paid social promotions
• Drive inbound digital marketing efforts to attract and build traffic and lead conversions, including Google Adwords, paid advertising and targeting/re-targeting 
• Support the SEO keyword strategy to drive traffic to the website using a mix of standard and long tail keywords to optimize SEO
• Report on the success of each campaign
• Track metrics such as conversion, campaign leads, and CPLs across the website and our digital campaigns and make necessary adjustments to improve campaigns and organic traffic over time

We're looking for a candidate who:

• Has a minimum of 3+ year’s experience successfully running digital demand generation in the B2B world
• Has experience using Marketo marketing automation system
• Understands inbound strategies with an emphasis on AdWords and SEO keyword knowledge
• Drives towards results from marketing programs and can measure and analyze impact on pipeline and business
• Has strong project management and organization skills
• Enjoys a fast-moving environment working among engineers, software developers and creative makers
• You want to join a team that is fun and driven to succeed