Senior Product Marketing Manager - Retail Media

| Boston, MA, USA
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Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

Mirakl is looking for a creative, talented, and dynamic marketing leader with a passion for retail media, product marketing, market research and launching market-defining technologies to be the product marketing expert for Mirakl Ads.

This is a strategic, high-impact role that will own product marketing for Mirakl Ads. As an individual contributor reporting into the VP of Marketing, this is a highly visible and cross-functional role with a broad scope which will include product messaging, market analysis, competitive intelligence, thought leadership and partnership strategy. You will work closely with the Mirakl Ads team to support the go-to-market strategy and other key initiatives. You will also collaborate with product management peers to define creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl’s business. 

What you will do at Mirakl:

  • Product Positioning: Working closely with the product management team, develop clear and compelling messaging that differentiates Mirakl's retail media solutions in the market.
  • Market Analysis: Understand and analyze the retail media landscape, including competitor offerings, market trends, and customer needs.
  • Go-to-Market Strategy: Collaborate with cross-functional teams to plan and execute launch strategies for new features and offerings.
  • Partnerships Strategy: Formulate and execute a comprehensive strategy for collaborating with partners (e.g., agencies) to enhance brand and market reach 
  • Content Creation: Craft high-quality marketing materials such as case studies, product sheets, white papers, and blog posts to support sales and marketing efforts.
  • Sales Enablement: Create and deliver sales and customer success enablement materials and content and presentations to support the sale and adoption of products and solutions to market.
  • Marketing initiatives: Work collaboratively with growth and customer marketing functions to develop events and digital programs for demand generation. Orchestrate the overall Retail Media marketing projects and provide a consolidated overview of the marketing initiatives

What Mirakl is looking for in a candidate:

  • Bachelor degree, Master degree preferred
  • 5+ years experience in retail media marketing 
  • Experience with and an understanding of eCommerce software
  • Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences 
  • Strong internal communicator and collaborator
  • Strong ability to collaborate with multiple teams like sales, marketing and product

Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • SpringFrameworks

Location

Step into the vibrant heart of Boston with our office, ideally situated in the dynamic downtown area, just across from South Station! We are surrounded by a lively mix of cafes, restaurants, bars, and an array of shops, our location is not just a workplace, it's a hub for activities.

An Insider's view of Mirakl

What's something quirky about your company?

We do things with a French flair; champagne to celebrate big successes and 5 weeks PTO for everyone. Everyone is supportive of their team-members and other functions. This makes it a super fun environment and you’re always learning from your peers. We love hanging out with each other both at work and after work.

Kamal Kirpalani

Sales

What does your typical day look like?

A typical day for me means working on different projects with teams around the globe. As the head of the seller recruitment practice at Mirakl, I am identifying brand and vendor partners who will successfully grow our client's Marketplace business. A big part of my day is also spent mentoring my spent mentoring my team to become client advisors.

Sabreena Khan

Director of Seller Recruitment

What makes someone successful on your team?

Passion and resolution are contagious at Mirakl, and we look for people who want to make an impact!

Nicole Tiberia

RVP of Sales, East

What are Mirakl Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Coffee & Espresso, tea, and snacks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Customized development tracks

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