Sr. Product Manager
POSITION SUMMARY: Leads and executes complex product initiatives while delivering high quality products on time and within budget that meet defined goals for the product. Leads multi-functional teams to ensure product requirements are completed and technical requirements can be created. Owns the product launch and full lifecycle management, including the identification and initial diligence into business or technology partnerships, gathering and prioritizing product and customer requirements, understanding the competitive marketplace and trends, developing a business case and pricing, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.
ESSENTIAL FUNCTIONS:
- Identify and size opportunities, evaluate the market and competitive environment, for new products and product extensions over the upcoming 12-18 months
- Meet with internal partners (Sales, Network Development, Customer Care, etc.) to understand and prioritize their needs and translate their strategic business questions/concerns into projects or analysis as appropriate
- Develop business and product requirements, including timelines and dependencies
- Conduct quantitative and qualitative research to identify end customer needs
- Form product hypotheses, design test plans, and communicate learnings back into product development
- Develop the product roadmap, prioritize features, build consensus and set expectations with all relevant stakeholders
- Define methods and metrics for identifying success and failure, and iterate quickly
- Define and formally document the product strategy and roadmap
- Run beta and pilot programs with early-stage products and enhancements
- Perform product demos to internal associates and clients as needed
- Research appropriate business and/or technology relationships as related to the development of product initiative.
Strategy and Initiative/Project Planning
- Define and formally document the product strategy and roadmap
- Develop the product roadmap, prioritize features, build consensus and set expectations with all relevant stakeholders
Market and Operational Research, Strategy Development
- Conduct quantitative and qualitative research to identify end customer needs
- Identify and size opportunities, evaluate the market and competitive environment, for new products and product extensions
- Meet with internal partners (Sales, Network Development, Customer Care, etc.) to understand and prioritize their needs and translate their strategic business questions/concerns into projects or analysis as appropriate
- Form product hypotheses, design test plans, and communicate learnings back into product development
- Define methods and metrics for identifying success and failure, and iterate quickly
Product Development and Deployment
- Research appropriate business and/or technology relationships as related to development of product initiative.
- Develop business and product requirements, including timelines and dependencies
- Run beta and pilot programs with early-stage products and enhancements
- Perform product demos to internal associates and clients as needed