We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We are looking for a highly motivated Product Manager to help evolve the Subscriber Acquisition & Commerce product vision and roadmap for Tripadvisor Plus, our new direct-to-consumer subscription business. You will be part of a team that will envision, articulate, and globally expand subscriber acquisition products and features, as well as advance the premium travel commerce experience. This includes contextual browsing, commerce flows, subscriber acquisition strategies, and overall features that drive subscriber conversions to Tripadvisor Plus.

Ideal candidates for this role have a product management background in direct-to-consumer digital, retail, or CPG subscription services, specifically in building products and features that drive paid subscriber acquisition, and high-value commerce behavior.

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

At Tripadvisor, we understand that travel brings out the best in us, while lifting deserving businesses and strengthening the communities we meet along the way. We know that as the world’s largest travel site, we’re here to inspire and empower people to explore our world with confidence — and share their trip experiences with others. And every day, we see our ideas come to life in work that enables travelers to discover all the good the world has to offer. As part of the Tripadvisor team, you’ll have the opportunity to do the same.

What You’ll Do:

• Help to deliver on the subscriber acquisition & commerce roadmap across web and mobile, as well as partner with CRM/Marketing, Messaging, and Data teams to encourage subscriber acquisition through email, push, and in-app messaging.

• Focus on customer receptivity conversions, and deliver on KPIs based on customer insights and data, using them to inform current and future strategies.

• Deliver on key acquisition metrics, and use A/B tests to support continual optimization of the product and business plan.
• Develop written requirements, define success metrics and associated use-cases for new features & initiatives, shepherding projects from ideation to test results, analysis, and iteration.
• Work in partnership with cross-functional teams and leadership to align on the product vision and roadmap.

What We’re Looking For:

• 1+ years experience of consumer-focused (B2C) paid subscriber acquisition and commerce product management. Experience in direct-to-consumer/eCommerce/subscription service space is greatly preferred. International product experience is also a plus.
• Demonstrated track record of bringing new paid subscriber acquisition and commerce products and services to market, and/or contributing major features and updates to existing product lines.
• Basic understanding of customer conversion methodologies & measurement, and eCommerce platforms & practices.
• Familiarity with direct user testing, A/B and multivariate testing, and data analysis.
• Familiarity with user-centric product design and feature definition, as it relates to custer acquisition and commerce transactions.
• Analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
• Interest in contributing to engineering discussions around technology decisions and strategy related to a product.
• Excellent communication and interpersonal skills with various audiences at different seniority levels. Experience presenting to executive audiences is a plus.

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