Associate Product Marketing Manager
Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.
Headquartered in the U.S., we have been named one of North America’s fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!
Job Description
As a member of Acquia's Product Marketing team, you will be responsible for driving messaging, positioning, and promotion of Acquia's Marketing Cloud Personalization offering.
Job Responsibilities
- Understand and define market opportunity for Acquia Marketing Cloud Personalization
- Define competitive positioning and Acquia's advantage in Personalization market
- Collaborate with Product Management and Finance to optimize Personalization packaging and pricing
- Collaborate with Product Management on attach program of Personalization to Drupal Cloud to drive Acquia CDP / Marketing Cloud adoption
- Develop campaign messaging to drive customer awareness, consideration, and conversion to Acquia Personalization
- Collaborate with Drupal Cloud Product Marketing to define strategy for trial evaluation of Acquia Personalization
- Collaborate with Sales to define strategy, messaging, and sales tactics for inside sales-driven trial conversions
- Act as a thought leader and subject matter expert to support Personalization deals
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.