Toast
We power successful restaurants.

Customer Marketing Manager- Journey

Sorry, this job was removed at 11:03 a.m. (EST) on Tuesday, January 8, 2019
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As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

As a Customer Journey Manager, you are a passionate customer advocate who focuses on the bigger picture of the end-to-end customer journey. You will be focused on leading the development of strategic content, programs and communications that ensure Toast’s customers are receiving the full value of our platform. You have a history of driving successful customer programs focused on delivering great experiences and understand how to influence customers to grow their adoption of products. You will champion the Toast’s customer journey and work cross-functionally to develop ongoing strategies for creating customer value and improve the overall customer experience. This role works with all levels of the organization from senior leaders to front-line staff to develop strategy and drive execution.

What you will do:

  • Create impactful programs at critical points in the customer journey, using content and campaigns to deliver a lasting impression with our customers and creating raving fans of Toast
  • Use quantitative / qualitative customer feedback to develop “customer states” throughout the customer lifecycle and develop a taxonomy for the customer states.
  • Develop content and programs to support each “customer state” including nurture emails, targeted in app-messaging, and direct support from Education & Restaurant Success teams.
  • Conduct customer journey / experience analysis and map every customer touch-point across channels and products throughout the lifecycle.
  • Consistently analyze customer journeys and make specific, detailed recommendations that drive value (e.g. increased NPS, operational savings and/or revenue enhancement) at the journey, product, and customer segment levels. .
  • Drive all customer lifecycle communications with optimized, personalized and highly performing campaigns, triggered messaging and transactional communications.
  • Partner with key cross-functional stakeholders (Customer Success, Product Management, Business Intelligence) to drive projects that positively impact how we engage with customers and drive adoption / expansion.

Do you have the right ingredients?

  • Bachelor's Degree
  • 3-5 years' in Marketing, with experience building customer facing programs or campaigns
  • Strong communication skills (oral and written)
  • Strong analytical ability required and ability to analyze complex data sets
  • Demonstrated experience growing adoption or usage of a product
  • Experience taking part in cross functional projects with a large scope of responsibility
  • Deep understanding of strategic thinking and critical problem solving
  • Dynamic and enthusiastic personality, combining flexibility and creativity
  • Thrives in change
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What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We have 14 employee resource groups, known as Toast Communities, dedicated to empowering employees.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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