Website CRO Strategist & Copywriter

Do you thrive on running experiments and redesigning pages to improve the performance of a website? Do you love writing copy that convinces site visitors to take action? Are you ready to jump into a fast-growing company with an award-winning culture? If yes, we should talk.

As a Website Conversion Rate Optimization (CRO) Strategist and Copywriter at HubSpot, you’ll lead the business strategy behind HubSpot.com and its six regional sites, which are used every month by millions of people around the globe. You’ll be part of a rare, multidisciplinary group of UX design, SEO, data analysis, web development, project management and video professionals that report to our Director of Web Strategy. Sitting at the heart of the business, your partners will include leaders from marketing, product, sales, and more. Your copy and test designs will not only be seen and used at an immense scale; they will also impact the future direction of the company.

If you’re looking for an opportunity to tackle big challenges alongside some of the most talented and dynamic people you’ve ever worked with, this might just be the role for you.

About the role

We’re looking for a highly skilled website strategist with overall marketing acumen, a growth mindset and knack for writing convincing copy. This role has serious, measurable impact on our business and customers.

Responsibilities

• Identify, design, run and report on A/B and multivariate tests to optimize onsite conversion rates
• Lead website redesigns from research to launch and make updates for key business updates and product launches
• Work closely with a dedicated team of designers, videographers and developers to build solutions
• Experiment with emerging technologies like chatbots, messaging apps, interactive courses... and any other elements you think would be effective with our audience
• Collaborate across functions like marketing acquisition, sales, customer service, recruiting, etc. to help them educate their customers and achieve business goals
• Work with the product team to experiment with and shape the future of the HubSpot Content Management System (we drink our own champagne)
• Be a voice for CRO and copywriting best practices internally and externally

Qualities

• Eager to dig into and use qualitative and quantitative data to inform and evaluate tests/projects
• Versatile copywriter who is always seeking to understand an audience and channel more deeply
• Overall marketing acumen and business curiosity
• Confidence to work independently and flexibility to collaborate with multiple business partners
• Rigor in designing and tracking experiments with a growth mindset
• An eye and appreciation for detail, from capitalization to consistency
• Passion for helping our customers—small and medium-sized businesses—compete and win against their bigger competition
• Comfort articulating project vision and having your assumptions challenged
• Proactively and frequently communicates with business partners and is maniacal about documenting and sharing results
• Ability to thrive in a fast-paced environment and balance multiple projects

Requirements & Related Experience

• A track record of delivering against marketing acquisition goals
• Fluency in Google Analytics, HubSpot and/or other website analytics platforms
• High degree of comfort using a CMS to run A/B and multivariate copy, CTA and design tests on a website
• A copywriting portfolio that demonstrates understanding for an audience’s beliefs, fears, aspirations and motivations
• Demonstrated success working with UX designers, data analysts and web developers
• 3+ years of CRO and copy experience

About HubSpot

HubSpot is on a mission to help businesses grow globally. Thousands of customers worldwide use HubSpot inbound marketing and sales software to transform the way they attract, engage, and delight customers. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 3M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. Founded in Cambridge, MA in 2006, HubSpot has offices in Portsmouth, NH; Dublin, Ireland; Sydney, Australia; Singapore; Tokyo, Japan; and Berlin, Germany.