Brainshark’s Web Manager will play an integral role in orchestrating and executing web marketing strategies. Reporting to the Director of Demand Generation, this individual is responsible for the day-to-day management of Brainshark.com including building and launching pages, re-architecting portions of the site, maintaining pages, testing, data integration and personalization with a focus on optimizing and improving conversion metrics. Leveraging Drupal, Google Analytics, Marketo, and Drift, this individual will work to improve web experiences and focus on the analytics infrastructure for data-driven decisions and optimizations. This role works cross functionally with all members of the marketing team including content marketing and demand generation as well as the engineering, sales and business development teams.

Responsibilities:

• Lead overarching strategic vision (strategy and requirements) and execution of all major web projects spanning design, development and optimization
• Manage web agency for development projects, security updates and administration
• Own and manage ongoing website performance and optimization; a/b testing, conversion journey optimization, analytics and reporting for site engagement and conversion
• Manage the CMS to ensure that others can easily update the web site with the proper rights and approvals, that the site performance meets target visitor expectations.
• Ensure that the site properly integrates with key technologies so that visitors have the most relevant experience: these include Brainshark, Marketo and Drift
• Implement and maintain marketing tags using Google Tag Manager, ensuring optimal performance and accurate campaign tracking
• Ensure organic search goals are met by assisting with website optimization for SEO

Qualifications:

• BA/BS with concentration in Business, Marketing, or related discipline
• 5+ years of Drupal experience with a “life long” learner attitude
• Extensive experience with WCMS/HTML/CSS/SCSS/Javascript
• In-depth understanding of content layout, web content editing (Bootstrap framework a plus)
• Proven experience with search engine optimization
• In-depth experience with Google Analytics
• Thorough understanding of web marketing technologies
• Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
• Proven ability to learn new technology applications quickly
• High level of proficiency MS Office applications, particularly Excel and PowerPoint
• Strong focus on marketing metrics and continuous learning/improvement
• Excellent organizational skills and attention to detail
• High personal and professional integrity
• Solid track record for meeting goals and objectives -- time based, budget based, etc