VP of Marketing at Panorama Education

| Greater Boston Area
Sorry, this job was removed at 11:14 a.m. (EST) on Friday, March 20, 2020
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Apply now

About Panorama:

Panorama Education, based in Boston, is a fast-growing technology startup focused on radically improving education. Today, 900 school systems serving ten million students have adopted the Panorama platform as paying customers including the entire states of Iowa and Hawaii as well as large districts like New York City, San Francisco, and Dallas. School systems turn to Panorama to ensure that each child is getting the support they need, so that more students succeed in school, graduate, and go on to college. Panorama helps educators monitor how students are doing across academics, attendance, behavior, and college readiness, and then coordinate action to support each child. Panorama’s platform also helps educators collect data about non-academic factors that are key to each child’s success in school and in life, such as social-emotional skills, safety, teacher-student relationships, and family engagement. Panorama has raised $45 million from Emerson Collective, YCombinator, Spark Capital, Owl Ventures, Uncork, and others.

About the Role:

Panorama is one of the fastest growing companies in education, and marketing has been a key driver of that success. 45% of our revenue comes inbound and Panorama has become a leading brand in every corner of the country. Our local events are known for high-quality content. We have created new product categories around improving outcomes for students, and rapidly achieved strong growth in those categories among some of America’s largest school systems. #ThanksMarketing has become a favorite Slack hashtag across the company.

Now, as we grow toward $40mm ARR and beyond, we are looking for an experienced B2B marketing leader to build out the next version of our marketing strategy, and grow the team to the next level. The VP Marketing sits on Panorama’s Leadership Team and reports to the CEO in Boston.

As VP Marketing, your top priorities will be:

  1. Demand generation: Build out the next version of our demand gen engine. Achieve strong, repeatable inbound lead generation at our next level of scale, significantly increasing the number of conversations/demos the sales team is doing and ultimately leading toward closed revenue.
  2. Product marketing: Build and lead product marketing as an area of excellence, including strong messaging, positioning, buyer understanding, and sales enablement. We are creating a new product category, so stellar product marketing is central to how we win.
  3. Team: Be a fantastic leader and manager of the Marketing team (currently 5 people). Create your vision for what our Marketing team should be, and build it out. Cultivate strong cross-functional relationships, especially with Sales, Product, and CS.

You will also lead our strategy and execution around field and events, community, customer marketing, PR, and brand.

K-12 education experience is not necessary - we have built a diverse Leadership Team with experience across industries - but a passion for improving education will be important for your success. 

What We’re Looking For: 

  • Senior B2B marketing leader with experience setting and executing marketing strategy, and building out a marketing organization
  • Strong skills in Product Marketing and/or Demand Generation (both are critical to our success - most likely you are an expert in one, with the ability to manage and build out the other, even if it’s not your core area of expertise)
  • You thrive in a high-growth startup environment
  • You are excited about building out a marketing organization (not just running one), and happy to roll up your sleeves in the process
  • Talented people manager - you love building and developing a team
  • Committed to diversity, equity, and inclusion
  • Strong cross-functional collaborator - you will quickly have strong relationships across the company, especially with Sales, Product, and CS
  • You are curious, data-driven, and always tend toward experimentation and learning

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators, and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer. 

Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

We're on School Street above the Walgreens at Downtown Crossing. We're just a few minutes walking distance from the Blue, Orange, Green, and Red Lines

An Insider's view of Panorama Education

What’s the vibe like in the office?

We work really hard because we care deeply about what we do and who we do it for. Our rich diversity allows for collaboration with people from all walks of life to build something meaningful and impactful for our future. I would be remiss in not saying that I work with some of the most hardworking, intelligent, and admirable people I’ve ever met.

Jen

Engineer

What does your typical day look like?

My days revolve around our mission of being the best part of our client’s day. Collaboratively working with other engineers and Client Success teammates to problem solve, build new tools, integrate/onboard new clients, and support the needs of existing clients are just a start.

Jahvon

Engineer

What makes someone successful on your team?

Being eager, highly adaptive, dependable, and believing that our work is significant. For example, we’ve prioritized schools visits this year. As an engineer, I saw our product in a whole new light when I watched teachers actually interact with it as a normal part of their day. This allows us to carefully and thoughtfully craft our product.

Jemma

Engineer

How do your team's ideas influence the company's direction?

We empower each team member to build plans to turn strategy into reality. We believe that leveraging everyone’s unique skills and experiences will yield the best possible outcomes for our clients and cultivate an environment of teaching & learning.

Katie

CFO

What projects are you most excited about?

I am excited about elevating equity and inclusion as we support educators and school leaders in creating environments where all students thrive. For the Teaching & Learning team, we try to focus on designing learning experiences and resources that help partners navigate and process data to learn the ways that students experience school differently.

Nashaira

Workshop Facilitator

What are Panorama Education Perks + Benefits

Panorama Education Benefits Overview

Our team members show unmatched devotion to improving education so in return, we've worked hard to craft a benefit offering that cares for each Panoramian and shows our devotion to and appreciation for them. Our benefits range from 90% coverage of medical premiums to flexible vacation to generous parental leave to daily catered lunch.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer two kinds of FSAs so employees are able to set aside pre-tax dollars to pay for health care expenses like copays and deductibles. We also reimburse up to $50 per month for gym memberships.
Disability Insurance
Dental Benefits
Panorama covers 90% of the cost of dental premiums.
Vision Benefits
Health Insurance Benefits
Panorama's health insurance plan through BCBS offers a PPO and HMO option. Panorama covers 90% of premium costs.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K) Matching
Panorama matches 100% of employee contributions of up to 4% of their annual salary. Matched contributions vest right away!
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

We work really hard at Panorama so we make sure our team members are comfortable and well supported by benefits and perks that are motivating and encourage them to build longterm careers with us.

More Jobs at Panorama Education1 open job
All Jobs
Sales
Sales
new
Boston