VP Loyalty, Content Operations

| Greater Boston Area
Are you a Senior Level digital marketer who is seeking rewarding and mission driven environment? Would you like to have a direct impact on growing and rewarding our active global user base? 
We are looking for a strategic, results-oriented leader who will manage a team of cross-functional marketers to shape how we activate loyalty and expand ASICS digital brand visibility. As a member of the marketing leadership team you will lead an innovative membership program and the development of an integrated content strategy, ensuring that messaging is on brand and channel-correct including ecomm content, social media and digital advertising for numerous audience segments.
ASICS Digital is a global division of ASICS based in Boston, Massachusetts. We create and bring to market cutting-edge digital consumer experiences, apps and products for all ASICS brands. We are responsible for the continued development of mobile-fitness solutions such as ASICS Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that encourage people to move, get fit and stay balanced.

What You'll Do

  • Loyalty Marketing
  • Own a strategic roadmap for a holistic loyalty/retention strategy across all customer channels to drive the continued successful adoption and growth of ASICS membership program. 
  • Continually optimize an omni-channel end-to-end customer journey flow with focus on onboarding, engagement, loyalty, and win-back
  • Integrated Marketing: 
  • Support the translation of brand strategy into integrated marketing plans and campaign strategies that connect with consumer experience(s) to increase awareness, consideration and conversion.
  • Social/Content Strategy: 
  • Develop and execute a content and contact strategy based on user signals, data, and consumer needs to deliver an authentic, trusted and personalized consumer journey.
  • Assist in the development and execution of an end-to-end social experience that map to high-level business goals. 
  • Orchestrate the annual marketing planning and budget process ensuring marketing’s goals are aligned with regional and global objectives including building financial models and business cases for loyalty and content initiatives.

What You’ve Done:

  • 12 years of relevant ecommerce and content marketing experience, with strong experience in user engagement, loyalty, lifecycle and ecommerce
  • A history of leveraging customer segmentation and understanding of consumer journeys to increase engagement and business results
  • Well-versed in all aspects of business intelligence, marketing analytics with a strong understanding how customer analytics can be applied in a retail environment
  • Sophisticated understanding of contemporary content marketing analytics and experience working with marketing leadership to assess content marketing ROI and optimize programs accordingly.
  • Demonstrated success leading and mentoring a team 
  • Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
  • Passion for global business and culture.

 ASICS Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • IterableEmail

Location

We are located right between Downtown Crossing and South Station. Easy access to public transit and restaurants in every direction.

An Insider's view of ASICS Digital

What’s the vibe like in the office?

You can expect to hear anything from Celine Dion to Megadeth playing on Fridays from our Jambox, spontaneous poetry readings (from me), random off-beat slow claps for doing everyday tasks i.e. leaving the office. Overall though, my favorite thing about our office is the safe environment to be who you are every day.

Annie

Customer Support Manager

What does your typical day look like?

When your coworkers are composed of real-life ninjas, loon preservationists, triathletes, and office dogs, it's not an exaggeration to say that each day at the office is different. We're a fast-paced company with a laid-back vibe. We work hard to develop the latest app features but we're passionate about having fun along the way.

Maia & Yun

QA Tester, ASICS eCommerce & Software Engineer, Fitness Apps

What makes someone successful on your team?

At ASICS we seek out people that are smart, curious and humble. Above all, we make hiring decisions based on whether an individual will strengthen our culture or diminish it. No matter how strong the candidate's skills are, if we aren’t confident our collective team grows stronger with them on it, we won’t move forward.

Dan

President, ASICS Digital

How do you empower your team to be more creative?

The success of both my team and ADI at large depends on creative ideas being captured from everywhere, so we've created an environment where everyone feels comfortable and empowered enough to share their great ideas.

Danielle

Director of Technical Product Management

How do your team's ideas influence the company's direction?

As an Analytics team, our goal is to have ASICS and Runkeeper adopt a data-driven approach, which means to make strategic decisions based on data analysis and interpretation. This will help the company in deciding priority within business units and teams to focus on the key performance indicators and positively impacting performance of the company.

Deepika

Lead Business Intelligence Developer

What are ASICS Digital Perks + Benefits

ASICS Digital Benefits Overview

We seek to hire great team members and then give them the trust and flexibility to make their own decisions. We approach nearly everything with that philosophy. Our work gets done within pod teams that operate lean and are self managed and guided. We promote a flexible environment that encourages hard work and time to have fun and celebrate. We pride ourselves on our in office culture and community and, unfortunately, we don't hire remote employees. We know that our role as an employer of choice is to provide top notch benefit packages and perks like an open vacation policy and paid parental leave for birthing and non-birthing parents.

Culture
Volunteer in local community
We believe in giving back. We have a dedicated volunteering program, working closely with local initiatives such as Tech Gives Back, TUGG, Esplanade Association etc.
Partners with Nonprofits
We believe in strong partnerships. We work together with non-profits such as Hack Diversity and Resilient Coders.
Friends outside of work
Eat lunch together
Intracompany committees
Funkeeper - our culture and fun committee that manage the organization of our holiday and summer parties and our Monthly First Friday Social hour.
Daily stand up
Team owned deliverables
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We have BCBS as our Health and Dental Insurance carrier with robust HMO and PPO medical plans for people to choose from, we cover over 80% of the cost of the plans and the remainder is pre-tax for you
Life Insurance
Wellness Programs
We offer reimbursements for wellness related activities, in addition BCBSs reimbursements. We have a membership you can utilize with Hubspot bikes and promote giving back to the community.
Onsite Gym
It's still being built out but it's coming! Additionally, we have yoga classes offered throughout the week, a Run club on Wednesdays, a group that plays basketball on Thursdays and more!
Team workouts
We have an in-office gym, we do lunch-runs every Wednesday and have yoga classes on Thursday.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match dollar for dollar capped at 6% of an employee’s compensation. What is the vesting period? None! The company contribution is made every payroll at the same time as employee contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer up to 12 weeks of paid parental leave for the birthing parent and are currently putting into place more formal non-birthing parent leave amount.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
We know sometimes unlimited vacation policies lead to employees actually taking less vacation. We work hard to avoid this by leading by example and our managers encourage time off.
Paid Holidays
We observe many of the major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We don't have a keg but do have a stocked beer and wine fridge!
Casual Dress
We are a very casual work environment. Most of us wear jeans, t-shirts, sweatshirts, and often fitness gear around the office.
Commuter Benefits
Company Outings
We have summer and holiday parties, monthly events like First-Friday Happy Hour, Hungry, hungry humpday breakfast as well as game nights, bad movie nights, Make-your-own Pizza night and more!
Stocked Kitchen
We have everything from beverages to granola bars to popcorn and gummy bears. While we are a fitness company, snacks (or really any food) are never safe in our office. Did someone say Kit Kats?
Some Meals Provided
We have team lunch on Tuesdays! These vary from Tacos, to Burgers, to Salads and more!
Happy Hours
Pet Friendly
We have several dogs that can be seen roaming the office plus #dogs and #cats slack channels where we all just gush over each other's pets. Yup we're that corny.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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