VP of Growth at DataRobot

| Greater Boston Area
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Job Summary

As VP of Growth you are responsible for the Growth and Operational Excellence of a portfolio of high impact Marketing programs. You will work closely with each program owner to understand how they operate, drive improvements and strive for operational excellence. This role requires a combination of growth marketing, business analysis, creative, and business process skills to create technology-oriented disruptive marketing programs that drive growth for DataRobot. You will have the responsibility to drive growth through experimentation and unique ideas based on a deep understanding of data about all aspects of our business and be relentless in your pursuit of growth. Your role will be cross-functional in nature working in tandem with Sales, Marketing, and Finance to scale existing programs and create new disruptive marketing programs. You will be able to immediately see the impact of your work. This is a senior role that requires a strong track record.

 Responsibilities

  • Ensure quarter over quarter growth of a portfolio of our Marketing Programs
  • Data to measure the performance of each Marketing program and campaigns spanning multiple programs; identify bottlenecks and opportunities to focus on; define the KPIs and goals for success
  • Bring traditional and creative ideas on how to quickly unblock those bottlenecks and exploit opportunities
  • A/B testing ideas
  • Analyze data and users’ feedback
  • Coordinate retrospectives to drive execution and continuous improvements
  • Exchange ideas/data/feedback with other departments Marketing, Sales, Customer Facing Data Science in order to test ideas and present results
  • Drive traffic to the website, landing pages, and social media with the intent of optimizing & increasing conversion rates
  • Define KPIs for each Marketing Program
  • Prioritize growth channels
  • Optimizing channels in order to always improve the performance of one’s business
  • Scale and automate the growth of Marketing Programs through processes and operational excellence.

Experience / Requirements

  • 10+ years of marketing / analytics / revenue leadership capacity
  • 7+ years of business analytics / business operations / business process management experience
  • Strong track record of building growth hack programs that have a measurable impact
  • Drive operational excellence across all programs
  • Analytical data-driven mindset
  • Extremely detailed and process-oriented
  • Open mindset and a willingness to learn
  • Has a startup mindset
  • Use of A/B test as well as advanced analytics techniques
  • Thrives under pressure
  • Experience with account-based marketing and all aspects of digital marketing, including web, SEO, search engine marketing, digital advertising, marketing automation
  • Experience with technologies such as SFDC, Chartio, Optimizely, Account-based marketing systems, 3rd party intent data, Google Analytics, Marketo, Hubspot, etc..
  • Strong technical understanding of marketing technologies and tech stacks
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