Technical Product Marketing Manager
As a Technical Product Marketing Manager you will be responsible for guiding and fuelling the product driven marketing messaging and strategy, especially for our cloud native product offers (LeanIX Cloud Native Suite). The Technical Product Marketing Manager will conduct competitive analysis, and market research, will create collaterals to enable our sales team and will translate our product roadmap to crisp messaging. This role is tightly linked with the product development to jointly define the strategic positioning of the product to customers and the roadmap requirements to improve the product-market-fit. You’ll be passionate about building customer champions and leveraging customer stories that showcase their success.
Responsibilities:
- Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, pricing, promotion to target personas and industries
- Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers, and more
- Build a solid understanding of competitor landscape to position LeanIX as a market leader with differentiating value-proposition
- Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters
- Spearhead content and programs that foster LeanIX’s thought leadership in the industry, resulting in higher brand awareness
Requirements
- Bachelor’s Degree in Computer Science or Engineering; Master’s degree a plus
- 2+ years of product marketing or -management experience in the B2B tech industry
- Great writing and oral communication skills in English, German is a plus
- Strong storytelling and presentation skills
- Experience in interviewing customers and documenting how the product has delivered benefit
- Driven, self-starter; comfortable working in a fast-paced, agile environment
- Certification as an AWS Solutions Architect, Cloud Security Certification, and/or OpenStack Administrator Certification a plus (other cloud-related certification also a plus)
As an equal opportunity employer, LeanIX is committed to a diverse workforce. You will receive consideration for employment without regard to race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.