The Kentico Cloud team is looking for a Sr. Product Marketing Manager to use their expertise in order to make an immediate impact for our rapidly-growing SaaS product. A successful candidate will have deep experience in go-to-market strategies and tactics for B2B SaaS products, coupled with a strong eye for creating compelling technical and thought leadership content. They will come in, take ownership of product marketing, define the standard of excellence and build a rock-star team.

Background:

You are a quick study who loves tackling hard problems and instinctively seizes opportunities to develop ideas on how to bring new products and features to market. You can balance the practical with the creative and your deep experience in developing, supporting and launching new products helps you craft truly unique and unforgettable product marketing initiatives for the brands you work with. You thrive in a high-growth environment, require little ongoing direction and are ready to take on the opportunity of a lifetime to bring a disruptive SaaS solution to a traditionally incremental industry.

Key Areas of Impact:

• Know the buyers

• Develop and command a deep understanding of the CMS market as well as the competitive landscape in the space, continually fine-tuning the differentiated positioning for Kentico Cloud
• Be the expert on your buyers, how they buy and their buying criteria and how to effectively position Kentico Cloud in the market to ensure we always win
• Drive ongoing customer segmentation and analysis activities, developing a clear understanding of the decision-making unit for each market segment we play in

• Develop product content

• Provide subject matter expertise and leadership enabling marketing to create effective lead generation programs and to produce high quality thought leadership (whitepapers, webinars, videos, demos)
• Work with product teams to distill key functionality and benefits into core product marketing messages rooted in business value

• Develop messaging and positioning and deliver it through creative avenues and materials (product videos, webinars, demo’s, guides, etc.)

• Drive Kentico Cloud’s adoption and market demand

• Plan and drive the launch of new products and releases and manage the cross-functional implementation of your plan
• Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth
• Contribute to awareness and demand-generation programs with strategic and executional support while measuring their effectiveness

• Drive business strategy

• Align with the leadership team to create and execute the go to market strategy and plans for Kentico Cloud, including positioning, packaging, pricing, licensing, promotion and sales enablement
• Provide data-driven insights to shape the business, assessing market needs and opportunities for our product through primary and secondary research
• Own external-facing product launch process for new releases targeted at both existing and potential customers
• Define and lead development of all product-related and go-to-market content
• Influence and shape our strategic approach in your role as a member of the broader leadership team at Kentico

• Enable sales

• Create and curate sales enablement content (demos, tools, collateral, presentations, qualification documents, success stories, evaluation materials, how-to guides)
• Lead development of sales training content and deliver field based training with product team peers when necessary

Skills/Requirements:

• 8+ years of product marketing experience in the content management space
• Bachelor’s degree in marketing, engineering, information technology, and/or computer science preferred
• Advanced degree (MS, MBA, etc.) strongly considered
• Demonstrated ability in launching and growing innovative technology B2B SaaS products
• Demonstrated ability to create compelling marketing content and materials for both new and existing products
• Previous experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, proposition and pricing
• Able to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
• Experience with customer relationship management (CRM) and marketing automation tools used for collaborating with the Demand Generation team on campaigns (particularly account-based marketing campaigns)
• Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
• Experience of measuring ROI, capturing and applying learning on an ongoing basis
• Excellent attention to detail
• Experience in content management systems (both traditional and headless) highly desirable