MUST HAVE MARKETO & SALESFORCE EXPERIENCE.

The Senior Marketing Operations Manager will be the day-to-day Martech rockstar. You’ll lead the charge to help us continue to build out our marketing automation tool (Marketo) as well as supporting the team and as we build out a more robust marketing technology stack as a whole. We want you to recommend new and innovative approaches to campaign execution and measurement along with help us build and define our data management processes.  You would be reporting to the Director of Marketing Operations, Sales & Partner Enablement and would support our marketing, sales and csm teams. The role requires a thorough understanding of inbound and outbound marketing process, channel marketing programs, technology, and metrics driven marketing. 

SPECIFIC DUTIES and RESPONSIBILITIES:

• Manage campaign execution for our acquisition, nurture, and customer marketing teams within our marketing automation platform (Marketo)

• Continuously look for areas of improvement for data segmentation, engagement, lead scoring, and lead flow.

• Day-to-day administration and management of our marketing technology stack, and related integrations, including the CMS (Salesforce.com), reporting and our data enrichment tools.

• Build, deploy and monitor lead acquisition, nurture, and scoring programs.

• Build forms, landing pages, and programs to support acquisition and customer marketing efforts.

• Monitor marketing automation to Salesforce.com integration. Work with Sr. Salesforce.com Administrator to ensure data integrity across systems.

• Build reports and dashboards to measure, monitor, and optimize the revenue funnel 

• Be the go-to knowledge center within the marketing organization, leveraging data, systems, and processes to ensure optimal program execution and measurement.

• Coordinate and organize a regular Marketing Operations Review to analyze campaign performance and the overall marketing ROI

QUALITIES:

• Comfortable collaborating within cross-functional teams and across different levels of leadership

• Passionate about metrics-driven marketing

• Comfortable working under tight deadline pressure and juggling multiple priorities at once

• Able to solve problems/meet goals in creative ways with limited resources

REQUIRED SKILLS and EXPERIENCE:

• BA/BS preferably in Business, Marketing, or related

• 5+ years of experience in Marketing, Sales or Revenue Operations

• Marketo Certified 

• 2+ years of CRM experience with Salesforce.com

• Experience working with cross functional teams in a high-growth enterprise software company

• Proven track record of learning new technology applications quickly

• Demonstrable analytics capability and experience building demand generation reports

• Excellent business communication, organization, and project managements skills with strong attention to detail

• Must be a self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team

PREFERRED EXPERIENCE:

• Project management experience, including the rollout and integration of marketing technologies is preferred.

• Salesforce certification preferred

PrismHR is an EO/AA/VEV/Disabled Employer
Diversity Candidates are encouraged to apply

Location: Marketing in Hopkinton, MA