Sr. Director, Product and Technical Marketing at VMware Carbon Black

| Greater Boston Area
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Job Description

This role will sit in VMWare's Security Business Unit.  Our security business, which is centered around the VMWare Carbon Black platform, is a leader in endpoint and workload security, with over 18,000 customers worldwide.  The mission of 1,800 employees is to keep the world safe from cyber attacks.  


Job Role and Responsibilities:   

The Sr. Director of Product and Technical Marketing, leads the product marketing, technical marketing, and competitive intelligence teams for the security business unit.  This position reports directly to the Senior Vice President of Product Marketing, Strategy and Business Development.   


We view product marketing managers as business owners who have a clear understanding of their markets and buyers, know the key drivers of their business, and take responsibility for the overall success of cross BU solutions in the marketplace. This role requires deep product domain knowledge of security, and close collaboration with our product development organization and other BU product marketing counterparts. 


  • Lead a team of product marketers to develop succinct and compelling positioning, messaging and value propositions in support of VMware Carbon Black solutions, composed both of our own technology, VMware integrations, and our partner ecosystem. 
  • Conduct market and competitive research, win/loss analysis, and assessments of our own products  
  • Know the customer. Go on sales calls and maintain close relationships with important customers and be able to evangelize how our products have been successful in different customer scenarios.  
  • Translate into compelling marketing content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc.). 
  • Work with sales to understand the sales cycle such as buyer personas, sales motions and adoption barriers. Work with a cross functional team to streamline the sales cycle. 
  • Ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.). 
  • Develop enablement tools that will empower Carbon Black sales and channel partners to differentiate Carbon Black solutions and grow revenue in new and existing accounts. 
  • Oversee the product launch strategy, planning and execution, in collaboration with key functions within marketing, product, and sales. 
  • Serve as a market-facing subject matter expert for the Carbon Black Cloud platform and interface with industry analysts as the company representative. 
  • Establish strategies to drive retention, upsell and cross-sell for the product portfolio by partnering with key marketing functions, product, customer success, and inside and field sales teams.


What you'll bring:

  • 15+ years of experience in product and solutions marketing 
  • >5 years security industry experience – with solutions for security operations. 
  • Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences. 
  • Strong analytical, leadership, and partnering skills. The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market. 
  • Be a good storyteller verbally and in writing. Be able to translate geeky-widget-speak into business benefits that resonate with customers and reporters. 
  • Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups. 




Category : Marketing
Subcategory: Product Dev Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2020-08-25

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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Technology we use

  • Engineering
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Waltham HQ - 1100 Winter Street, Waltham Boston Location - 201 South Street, Boston

An Insider's view of VMware Carbon Black

What does career growth look like on your team?

We consider the Sales Development Representative Program an important first step in building out the foundation of a future leader. Whatever your first steps are at Carbon Black won’t be your last. Our program isn’t just about getting SDRs to be a good quota carrying rep; it’s also about helping them develop the next best step in their careers.


Director, Corporate Sales

How do you make yourself accessible to the rest of the team?

My leadership style is all about empowering my teams. I work in a way that is transparent and honest and want to help people achieve personal and professional goals. I want to foster technical abilities and make sure our people are keeping up with the leading edge technologies.


VP of Engineering & Operations

What are some social events your company does?

Our culture club, Life at CB, focuses on a range of events. From company parties, employee communities, and sports leagues to philanthropy and learning and development, there's a ton of ways we get together and grow.


Sr. Talent Brand Ambassador

What are VMware Carbon Black Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
In our Waltham HQ location.
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
For our Waltham HQ
Recreational Clubs
Relocation Assistance
For some roles, we will offer relocation assistance.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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